McDonald's is the world's leading food service organization, and it owns one of the world's most recognized and respected brands. The Corporation is one of the world's largest and most successful chains of fast-food restaurants. Its menu includes hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, shakes, and desserts and kid-friendly stuff like Happy Meals. Three characteristics stand out when considering the decades-long success of McDonald's: consistency, innovation and resiliency.
